Hey there! Super duper excited to share that we have finally finalized our logo! And here’s it! Too many thoughts.. too many emotions… I want to share all of it… but first… what do you think of it? Comment and let me know…
I didn’t know what values meant and what we stood for, till a few months back, when I had redesigned my website. I wanted to convey what this brand, what this organization stood for. What we do and why we do it and lastly, how we do it.
So when it came to logo, things were a bit simpler as I knew what I wanted to convey. So that everyone knows if it is for them or not. Like first thing, the name, I didn’t want to be an initial like RG or something. So now that we had decided on using the entire name – REEMA’S GARDEN. I achieved 3 things with this:
1. With the name it is evident that we are talking about an individual driven organization and the individual being Reema.
2. Garden – so it’s pretty obvious it would be something about or related to gardening.
3. And that it is simple. Nothing fancy. Not a website/blog/organization/individual wherein you have to think twice before approaching. We are APPROACHABLE.
So those were the three things that the name conveys (or so I think). Then came the part wherein I had to decide if I wanted to use the tag line and then decided not to go for it. I also decided not to use any graphics or images (like a leaf or sapling) in the name. That was a hard call to make, but I decided it to be that way.
Now comes the main part, without tagline and images or any type of graphics how do we convey what we stand for, which is, your journey as a gardener or Gardening experience. There began the real intense brainstorming session. So far, it was about choosing this or that and about eliminating all the unnecessary elements. Which we had done successfully so far. But now, how do you convey the Gardening Experience – and I was repeating just one thing again and again “from the dust you came, to the dust you shall return.” Holds true for everything. But also defines the Gardening Journey the best! So we started – The color of the dust – Dark brown (almost black) – So there came the color for alphabet R. Then we had to show a transition, or rather a transformation, to the yellowish-green color of new leaves, to dark green color of the perfectly mature leaves – to again the pale yellow- green of the withering leaf – to the dried brown leaf – and back it goes into the soil to become humus of dark brown (or black) color. And that is how we decided to show the journey of a leaf – of a garden – of a life – of us!
I hope you liked it! Let me know what you think, in the comment section below.