The last of the problems we decided to tackle, was the marketability.
Its one of the most serious problems farmers are facing these days. its not just about reaching out to the buyers but also about fetching the right price.
There are many agro ventures coming up in this area, who facilitate better transactions between farmers and customers/retailers. Thereby avoiding middlemen and costs.
With better logistics comes reduction in wastage, thereby further reducing the cost and increasing the sales.
These initiatives are great. But we need more. Much more. We need to create awareness about food prices. There has to be a conscious effort on our part to increase the cost of food items.
That brings us to our awareness drives…. how do we make people aware about food production and the effort that goes onto it?