Marketability

The last of the problems we decided to tackle, was the marketability.

Its one of the most serious problems farmers are facing these days. its not just about reaching out to the buyers but also about fetching the right price.

There are many agro ventures coming up in this area, who facilitate better transactions between farmers and customers/retailers. Thereby avoiding middlemen and costs.

With better logistics comes reduction in wastage, thereby further reducing the cost and increasing the sales.

These initiatives are great. But we need more. Much more. We need to create awareness about food prices. There has to be a conscious effort on our part to increase the cost of food items.

That brings us to our awareness drives…. how do we make people aware about food production and the effort that goes onto it?

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An Ideal Farm – Part I

All the posts in the featured series talk particularly about Indian Agriculture Scenario.

We all dream about an ideal farm.. Ideal way of doing agriculture.. and then we just shun the thought thinking its just a dream.. Well.. I just decided to give it more thought and pursue it through..

An ideal farm is a farm that at first addresses all the drawbacks/concerns of current farms/system and secondly, adds value to the whole system, thereby making it an all together new system.

So when I wanted to conceptualize my new farm there were four major concerns that I wanted to address. The Photos to your left talk about the concerns and the photos to the right talk about the solutions. Click on the images for description:

  1. Fragmented Land Holdings

2. Labor oriented

3. Infertile soil due to Excessive/prolonged use of chemical Fertilizers.

4. Inadequate/Poor marketing of the produce.

Yes, you got it right. So we are talking about a fully mechanized farm which is huge in size (runs right till the horizon.. or at least I imagine it that way) carrying on organic/natural farming and supplying organic produce directly to consumers!

More about it in next post!

Happy Gardening! Happy Farming!